Terms and Conditions

Welcome to our B2B Online Website! Before you begin using our platform, please take a moment to read and understand our Terms and Conditions. By using our website and services, you agree to comply with these terms. If you do not agree with them, please refrain from using our website.

1. Account Registration:

To become a registered dealer, you will need to provide accurate and complete information during the registration process. You are responsible for maintaining the confidentiality of your account information and for all activities that occur under your account.

2. Dealer Responsibilities:

As a registered dealer, you are accountable for all actions taken using your account. This includes any purchases, inquiries, or interactions with our platform. Please safeguard your account information and promptly inform us of any unauthorized use.

3. Ordering and Payment:

When placing orders, please ensure that the information provided is accurate and complete. Payment terms and methods will be agreed upon separately. Any applicable taxes or fees are your responsibility.

4. Product Information:

While we strive to provide accurate product information, we do not guarantee its completeness or accuracy. It is your responsibility to verify the details of the products you are interested in.

5. Privacy and POPIA:

We respect your privacy and are committed to complying with the Protection of Personal Information Act (POPIA). Please review our Privacy Policy to understand how we collect, use, and protect your personal information.

6. Intellectual Property:

All content on our website, including images, text, and logos, is protected by copyright and other intellectual property laws. You may only use this content as allowed by law or with our explicit permission.

7. Termination:

We reserve the right to suspend or terminate your account if you violate these terms or engage in any fraudulent or harmful activities.

8. Limitation of Liability:

By using our website and services, you acknowledge and agree that no liability will be held by Atlantic Pumps (Pty) Ltd or any of its affiliated parties for any direct, indirect, incidental, or consequential damages arising from your use of our website or services.

9. Changes to Terms:

We may update these terms periodically. It is your responsibility to review them regularly. By continuing to use our services after changes, you agree to the updated terms.

Dealer Agreement:

By registering as a dealer on our platform, you agree to the following:

1. You are an authorized representative of your company and have the authority to enter into agreements on its behalf.


2. You will provide accurate and up-to-date information during the registration process.


3. You are solely responsible for any actions taken using your account, including purchases, inquiries, and interactions.


4. You understand and acknowledge that all information provided and actions taken are at your own risk.


5. You grant us permission to use your company name and logo for promotional purposes related to our services.

Please remember that while we are committed to providing a reliable platform, your use of our services is subject to these terms and conditions. If you have any questions about our terms, agreements, or privacy policy, please contact us at [contact email/phone number]. Thank you for choosing our B2B Online Store!

Privacy Policy

Welcome to our Privacy Policy. This policy outlines how we collect, use, and protect your personal information when you use our B2B Online Store. By using our website and services, you agree to the practices described in this policy.

1. Information Collection:

We may collect personal information such as your name, contact details, and company information when you register as a dealer on our platform. Additionally, we may collect information about your interactions with our website and services.

2. Use of Information:

We use the collected information to provide you with access to our platform and services, process your orders, and communicate with you about your account and transactions. We may also use the information for internal purposes, such as improving our services and website.

3. Sharing of Information:

We do not sell or rent your personal information to third parties. However, we may share your information with trusted service providers who assist us in operating our website and delivering services to you. These providers are obligated to keep your information secure and confidential.

4. Protection of Information:

We implement security measures to protect your personal information from unauthorized access and disclosure. However, please understand that no data transmission over the internet is completely secure, and we cannot guarantee the absolute security of your information.

5. Cookies and Tracking:

We may use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files that are stored on your device and help us improve our services and understand your preferences.

6. Third-Party Links:

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review the privacy policies of these websites before providing any personal information.

7. Your Choices:

You have the right to access, correct, or delete your personal information. You can manage your account settings and communication preferences by logging into your account or contacting us.

8. Consent and Liability Limitation:

By using our website and services, you consent to the collection, use, and sharing of your personal information as described in this Privacy Policy. Furthermore, you acknowledge and agree that Atlantic Pumps (Pty) Ltd, its employees, affiliates, owners, members, and related parties shall not be held liable for any direct, indirect, incidental, or consequential damages arising from your use of our website or services.

9. Changes to Privacy Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any significant changes by posting a prominent notice on our website.

10. Contact Us:

If you have any questions or concerns about our Privacy Policy, please contact us at [contact email/phone number]. We are committed to addressing any issues promptly and transparently.

Thank you for taking the time to review our Privacy Policy. Your privacy is important to us, and we are dedicated to protecting your personal information while providing you with excellent service through our B2B Online Website.